Objective To understand the situation of knowledge, attitude, practice of influenza prevention and related impact factors in Jiaxing residents.
Methods Stratified random sampling method was employed to recruit 3 024 residents in Jiaxing to complete questionnaires on influenza prevention.
Results The total awareness rate of influenza was 53.04%. The formation rate of influenza-related health behavior was 59.15%. The results of univariate analysis showed residents' influenza awareness was significantly affected by age, occupation, and education level; and influenza health behaviors by age, region, marital status, occupation, education level, attitude to influenza, and influenza knowledge comprehensive score. The results of multivariable logistic regression model showed that residents' influenza knowledge comprehensive score was related to education level and occupation; the residents' influenza behavior comprehensive score was related to attitude to influenza, influenza knowledge comprehensive score, marital status, education level, and occupation. Television and radio were the main channels of the residents investigated to acquire influenza-related knowledge (72.01%), 78.74% of the residents worried about catching influenza, and 95.28% of the residents expressed their willingness to improve knowledge about influenza, such as how to prevent influenza (43.58%). The satisfaction rate regarding influenza communication and education accounted for 60.79%.
Conclusion The influenza knowledge level and the health behavior formation rate of the Jiaxing residents need to be improved by education programs considering the impact factors of influenza knowledge and behavior.
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